Tuesday, 7 September 2010

Publications For The Nation... And the rest of the world I suppose

Catch 22 as a whole is supported and funded by some very successful publications and us lucky Catch students get to have internships with them. Yay. Heres the boring bit. We have to delve into their wonderful worlds and find out all sorts of stuff like their circulation, their history, founders and rivals. But like I said, its for our advantage. When we do get through those sliding glass doors, click clacking across the marble it wont be a Devil Wears Prada moment where we have absolutely no idea who Miranda Priestly is. If you don't know what I'm talking about you really need to watch that film. The internships I'm lucky enough to have been put up for are at Trinity Mirror and Bauer Media. Learn all about them my pretties...

Bauer Media is a multi-platform UK-based media Group consisting of consumer magazines and business to business ventures. It has 21 brands spanning into online, TV, radio and magazines. Some of the most popular brands you may have heard of are Heat, FHM, Closer, Grazia and Empire. Within their 21 brands they have a worldwide circulation of 38million magazines a week. Closer, the weekly women's lifestyle magazine is the most popular with a weekly circulation of over 500,000 magazines. With their heritage stretching all the way back into the 50s, they also own Kiss 100 and Magic 105.4. Their main rivals would be Conde Nast and Hubert Burda Media, both in the same publication industry as Bauer.


Trinity Mirror is a company that was merged in1999 from Mirror plc and Trinity plc. They are the UK's largest newspaper publishers with five national papers, more than 150 regional newspapers and over 500 digital products including newspaper companion sites and mobile sites. Some of their newspaper titles include the Daily Mirror, the Sunday Mirror and the Sunday Mail. The circulation of the Daily Mirror in July 2010 was 1,242,446 copies daily. In August 2010, Press Gazette published a story saying that the Daily Star, Daily Sunday Star and the Daily Mail were the only national newspapers to increase readership in the tear to the end of June, according to the National Readership Survey.

Conde Nast, many people assume is just a publication name. In actual fact Conde Mentrose Nast is a man born in New York in 1873. The name Conde Nast has been around for over a hundred years and its current consumer publishing circulation is over one million copies a month between all of its magazines. It publishes in countries such as the UK, U.S, all over Europe and in China and Japan. Its most popular publications are House and Garden, Tatler, Vogue, Interiors, GQ, Vanity Fair, Conde Nast Traveller, and Glamour but they also publish Bon Appetit and Gourmet (magazines dedicated to high class dining) and Architectural Digest (a magazine dedicated to showing the sophisticated side of property). Its rival is Hearst, another major publication company.

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